Content Marketer B2B SaaS

For our client Minari, we are looking for a Content Marketer B2B SaaS to launch its content engine. Minari is a profitable outbound calling platform that reached €1M ARR in 18 months, and your mission is to make it the reference on cold calling and turn that reputation into qualified demos. As Content Marketer B2B SaaS you build Minari's content engine from plan to measurable results, working closely with the CEO.

Tasks include: building the content plan together with the CEO at kickoff; working towards shared goals of inbound demos, content-sourced pipeline, organic traffic and AI citations; publishing weekly LinkedIn posts (page and CEO), a blog article and short videos; writing SEO and GEO articles and benchmarks built on Minari's call data; running a regular newsletter, webinars and meetups, and representing Minari at sales events; reviewing each piece's impact monthly in HubSpot; and adjusting the plan with the CEO.

The role requires a maker role: you write, film and edit personally (profiles who mainly brief agencies or manage campaigns are not a fit). The ideal profile is a great writer first, with a track record of high output B2B content (ideally SaaS), strong data storytelling and confidence with short form video. You ship a lot and on your own. Requirements include excellent written French and strong written English; published posts, articles and videos that performed with links and numbers; data storytelling; short form video on camera and in editing software; daily use of AI tools for content, landing pages and workflows; autonomous and structured; and resourceful.

Desired: experience at a sales or outbound tool, a past as SDR or AE, hands-on SEO with an interest in GEO, or community and event building.