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CRM Growth Manager

Bekijk en reageer bij JP Gray (externe link)

CRM Growth Manager for international growth markets, hybrid Amsterdam, full-time, 6-month temporary contract, ASAP start.

Werkvorm
hybride
Contractvorm
detachering
Eerste waarneming
Uitgezet via
JP Gray

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Omschrijving

The CRM Growth Manager role leads growth strategy and lifecycle marketing initiatives across international markets, combining strategic ownership, localisation expertise, experimentation and hands-on execution. The role drives customer engagement, accelerates growth programmes and expands customer communication channels across multiple regions, working closely with Product, Data, Operations and UX teams to deliver customer-centric experiences that drive measurable business outcomes. Key responsibilities include owning the US growth programme: defining and delivering a dedicated US CRM growth roadmap, establishing success metrics and optimisation plans, owning strategic growth initiatives across customer journeys, driving RCS adoption and channel performance, and leading planning, execution and performance reviews. The role also drives localisation and market optimisation: leading localisation pilots across key markets, reviewing lifecycle journeys through local customer behaviour lenses, identifying opportunities for regional personalisation, building testing roadmaps across primary markets (United States, India, EU5), and evaluating incremental impact of localised messaging. Channel expansion responsibilities include supporting SMS expansion across additional markets, driving WhatsApp go-to-market strategies, identifying and launching new messaging opportunities, evaluating channels including RCS, Line and KakaoTalk, and building scalable multi-channel customer engagement programmes. Experimentation and optimisation tasks include creating structured testing frameworks, prioritising high-impact experiments, analysing performance and generating insights, and driving continuous optimisation of customer journeys. Required experience includes proven CRM and lifecycle marketing experience, a strong growth marketing mindset, experience with localisation or multi-market CRM strategies, advanced experimentation and testing expertise, the ability to work cross-functionally across Product, Data, UX and Operations, experience balancing strategic planning with hands-on execution, strong stakeholder management skills, and a data-driven decision-making approach. Nice-to-have skills include experience launching WhatsApp programmes, RCS implementation experience, SMS channel optimisation expertise, experience across US and international markets, and e-commerce, marketplace or technology sector experience. The systems and tools involved include Salesforce Marketing Cloud, Salesforce CRM, Braze, Iterable, Adobe Campaign, Customer Analytics Platforms, A/B Testing Tools, and AI-powered marketing solutions. The role is a temporary contract of 6 months, based in Amsterdam (hybrid), full-time, with an ASAP start. Salary is negotiable. Contact is Nick Keizer, Senior Candidate Consultant.

Alle opdrachtenBekijk en reageer bij JP Gray (externe link)

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