Retail Marketing Director - Football - Interim - ASAP

We're looking for a Director, Retail Brand, Football, EMEA to lead the Football retail brand strategy across EMEA for a leading global sportswear and apparel brand, driving best-in-class consumer experiences across direct-to-consumer stores and key retail partners. Ideal for an experienced retail marketing and brand leader with a passion for football, sport, culture, and consumer engagement. You'll lead a high-performing team, shape retail storytelling, and ensure the Football business shows up with distinction across a complex marketplace.

Key responsibilities include leading the Football retail brand strategy across EMEA, driving premium consumer experiences across the brand's Direct and partner retail channels, leading and developing a team of retail marketing professionals, shaping and executing Go-To-Market strategies for Football products and campaigns, translating consumer insights into impactful retail activations and storytelling, partnering with cross-functional teams including Brand, Merchandising, Visual Merchandising, and Planning, and influencing senior stakeholders to align teams around a common vision.

Requirements include strong experience in retail marketing, brand marketing, or consumer marketing; proven experience leading integrated, cross-functional marketing strategies; strong people leadership and talent development experience; ability to turn consumer insights into retail growth opportunities; strong stakeholder management and influencing skills; experience working within large, matrixed organizations; sports, football, retail, or lifestyle brand experience strongly preferred; and a commercial mindset with excellent communication skills.

The ideal profile includes 8+ years of experience in retail marketing, brand marketing, or commercial leadership; a track record of driving premium brand experiences across multi-channel retail environments; experience leading and inspiring high-performing teams; strategic thinking with strong execution capabilities; and a passion for football, sport, culture, and consumer trends. The contract offers a start date of ASAP, a duration of 6+ months with an option to extend, location in Randstad (Nieuwegein) with 3 days a week onsite, an agreement of 40 hours per week, and a rate to be discussed (please let us know your expectations).