Senior Marketing Specialist - Messaging

The Senior Marketing Specialist - Messaging is responsible for developing and executing global messaging campaign strategies to drive customer engagement, retention, and conversion. This role leverages expertise in direct messaging channels, such as email and push notifications, to manage end-to-end campaigns, analyze performance metrics, and optimize strategies to enhance customer lifetime value. Technical skills such as SQL proficiency are critical to onboard quickly and be independent in campaign creation and data analysis using our internal tools.

By collaborating with cross-functional teams, this role directly contributes to business growth.

Key responsibilities include: developing and executing end-to-end global CRM strategies for travelers through email, push notifications, and other messaging channels (i.e. SMS) to drive business growth and traveler engagement and retention; collaborating with cross-functional teams including product, tech and data teams as well as external stakeholders to develop and manage quarterly and annual messaging campaign plans; analyzing key performance indicators (KPIs) and analytical data from all messaging channels to identify trends, recommend optimizations, and ensure maximum campaign effectiveness; creating and implementing strategic messaging plans for specific customer segments such as new, active, and lapsed users; managing the experimentation process from planning and development to scaling; establishing and reporting on key performance metrics for all campaigns and communications; partnering with product, UX, and data science teams to identify and surface opportunities; and researching and implementing emerging marketing technologies including AI tools and automation platforms.

Requirements include: CRM expertise (proven ability to develop and implement CRM strategies, including lifecycle management, segmentation, and targeting); project management (skilled at managing multiple projects simultaneously); communication and collaboration (excellent project management and communication skills); technical and analytical skills (proficiency with analytics tools such as SQL and Tableau, must be able to write and optimize SQL queries); data-driven mindset (experience with A/B testing and post-campaign analysis); strategic thinking (ability to translate business objectives into clear creative strategies); and emerging technologies (familiarity with leveraging AI tools to improve efficiencies).

De opdracht betreft 40 uur per week, met een tarief van €45-98 per uur, start op 2 november 2026 en eindigt op 31 december 2027, op locatie in Amsterdam.